BESPOKE PRODUCTION / GARNIER
Bespoke Productions contacted me to produce a quick-turnaround campaign pitch for their client L’Oreal Group/Garnier.
One of Garnier’s main retailers had offered them the opportunity to create a nationwide 360 activation for Total Garnier. They were in competition with other brands to ‘win’ this 360 activation and gain extra visibility nationwide. The activation needed to include different Garnier Categories (skincare, haircare, colourant), leveraging Garnier’s brand equity.
I quickly generated and articulated this ‘big idea’, leveraging Garnier’s ethical brand equity and ambassadors in an engaging, consumer facing way. I developed campaign names along with wider social media execution ideas, hashtags and concepts, illustrating both visually and verbally how this campaign would work in-store, on social media and in print.
Full proposal/pitch available on request.