R house - saudi arabia
R House is a brand new, high-end, co-working concept based in Riyadh, Saudi Arabia.
I was hired to help the founders shape the tone of voice for R House and come up with names and copy for the different membership categories and the wider website.
As well as multiple one-on-one meetings with the clients involving a lot of research, advisory and idea exploration, I also worked closely with the creative agencies behind the brand and website design, ensuring copy was placed and tailored properly to ensure a smooth user experience.
I also sourced and curated images and created captions for an RHouse instagram feed with a heavy focus on contemporary art, architecture and fashion.