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Having worked both agency side and in-house in marketing, advertising and communications for the past eight years (and owing to my journalism training and life-long obsession with words and images) I am fastidious, passionate and skilled at creating effective, inspiring and imaginative copy and conjuringexciting, original and engaging ideas.

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I've focused heavily on brand development, brand positioning and tone of voice, employing this to great effect across digital, print and live events for a wide variety of business sectors including travel, F&B, events, interiors, FMCG, finance, healthcare, beauty, retail, fashion, licensing, design, hospitality and more. I often work closely with designers, art directors, photographers, stylists, videographers, animators, creative teams, printing houses, web teams and beyond, ensuring the words and creative marry together perfectly.

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I pride myself on my ability to adapt, collaborate and understand the client's needs fast, regardless of the area of business, the brand, the subject matter or the medium.

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Updated online portfolio coming soon. Digital copy available on request. 

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