Having worked both agency side and in-house in marketing, advertising and communications for the past eight years (and owing to my journalism training and life-long obsession with words and images) I am fastidious, passionate and skilled at creating effective, inspiring and imaginative copy and conjuringexciting, original and engaging ideas.

I've focused heavily on brand development, brand positioning and tone of voice, employing this to great effect across digital, print and live events for a wide variety of business sectors including travel, F&B, events, interiors, FMCG, finance, healthcare, beauty, retail, fashion, licensing, design, hospitality and more. I often work closely with designers, art directors, photographers, stylists, videographers, animators, creative teams, printing houses, web teams and beyond, ensuring the words and creative marry together perfectly.

I pride myself on my ability to adapt, collaborate and understand the client's needs fast, regardless of the area of business, the brand, the subject matter or the medium.

Updated online portfolio coming soon. Digital copy available on request. 

Copywriting &

Creative Strategy