SPRING FAIR '16
Spring Fair is the UK’s No.1 Gift & Home trade event for retailers, with over 3,000 exhibitors, 13 show sectors and 60,000 attendees.
With attendance numbers dwindling industry-wide and newer, London based shows getting increased attention, Spring Fair called for a more vibrant and contemporary approach - highlighting the all-essential element of discovery and bringing fun back into the brand.
In my role as Creative Producer & Copywriter, I managed and directed the full re-brand of Spring & Autumn Fair covering both copy and creative execution. From developing original creative assets and a fresh, fun, engaging TOV, to relaunching the website and applying the new assets and TOV to all online/offline touch-points - both visitor and exhibitor facing. This required close work with the internal marketing team and multiple external agencies, extensive delivery of copy against tight deadlines and regular selling-in of concepts to internal stakeholders.