I was hired by DesignIt on behalf of their client Counterweight, having worked for them previously on a DesignIt/Wipro script for a Citibank stakeholder pitch. 

 

Counterweight is a medically-proven weight loss programme aimed largely at people with type 2 diabetes - enabling them to reach remission quickly and stop taking thier medication immediately upon commencing the programme. 

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Having previously only existed as a practitioner-based programme as opposed to a consumer brand, Counterweight enlisted me to help shape the new tone of voice - initially starting with the application of this new TOV to a prototype mobile app, humanising the scientific language in place and making it more consumer friendly. 

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Work is still ongoing, and as (what I can confidently say without any pretence) a truly life-changing and revolutionary product, I'm proud to be joining them in their mission to make Counterweight easily accessible to millions of people with type 2 diabetes worldwide.